People become more environmentally and conscious for many reasons, and concern for the
environment is not at the top of everyone's list. Jaimie Cloud, founder of the cloud Institute for v
Sustainability Education, is an expert on what motivates people to become more socially and
environmentally responsible. She maintains that most people want to do the right thing and reframes
common questions. And then, to the designer who should do more to the society. She believed that we
live in a world linked together by mutually beneficial systems and that every action should solve more
than one problem.
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